Paula Colliver                  

Performance Marketing
Conversion Optimization
Business Development
Product Management
paulacolliver@gmail.com
720-480-5045
Denver, CO

PROFESSIONAL SUMMARY

Growth-focused product and partnership professional with 20 years of expertise in driving revenue through conversion optimization, strategic partnerships, and data-driven product management. Specialized in launching and scaling affiliate and white-label programs while executing continuous CRO experiments across landing pages, pricing models, and checkout flows. Proven ability to manage cross-functional initiatives, lead teams, and deliver measurable business impact in the consumer SaaS space.

CORE COMPETENCIES

  • Analytics & Data: Google Analytics (Universal & GA4) • Tableau • Power BI • Looker • SQL • Excel (Advanced: PivotTables, VLOOKUP, IF statements) • Salesforce
  • Experimentation & Optimization: A/B Testing • Optimizely • Google Optimize • Conversion Rate Optimization (CRO) • Funnel Analysis • UTM Tagging • Attribution Modeling
  • Affiliate & Partnership Platforms: Impact • CJ Affiliate • ShareASale • TUNE/HasOffers • Contract Management • Performance Monitoring • Fraud Detection
  • Web Development & Design: WordPress • Webflow • HTML/CSS • Adobe Photoshop • Landing Page Optimization
  • Project Management & Collaboration: JIRA • Slack • Microsoft Teams • PowerPoint • Google Docs

PROFESSIONAL EXPERIENCE

Avanquest Software

APR 2021 - NOV 2024
GROWTH PRODUCT MANAGER
  • Executed 2–3 concurrent CRO experiments weekly, optimizing landing pages, pricing models, and checkout flows
  • Designed and managed A/B testing for product enhancements; analyzed and communicated results to cross-functional teams
  • Collaborated with product team on feature development, testing prioritization, and release planning
  • Led QA for website updates and launches, ensuring accurate layout, tracking, and reporting implementation

FEB 2010 - APR 2021
SENIOR PARTNERSHIP MANAGER
  • Directed two in-house affiliate program operations, including partner acquisition, activation, and performance optimization
  • Built and managed white-label partnership program from prospecting through contract execution and ongoing relationship management
  • Led team of one affiliate manager while collaborating cross-functionally on program strategy and execution
  • Established compliance protocols and performance benchmarks to ensure program quality and ROI
  • Maintained strategic partnerships with affiliate networks and white-label clients, driving incremental revenue

NOV 2006 - FEB 2010
AFFILIATE MANAGER
  • Built two affiliate programs from ground up for in-house products, defining commission structures, terms, and operational processes
  • Recruited and onboarded affiliate partners through targeted outreach and industry networking
  • Developed partner enablement materials including creative assets, promotional guidelines, and best practice resources
  • Tracked program performance and partner KPIs, providing recommendations for optimization and growth
  • Coordinated with internal teams to ensure brand compliance and seamless partner experience

EDUCATION & CERTIFICATIONS

University of Nebraska - Omaha

B.S., Business Administration, Marketing

Google

Certification, Google Data Analyitics Professional

PXA

Certification, PXA Affiliate and Partnerships Industry